Black Cement (2024) · DN3707-010
The Jordan 3 Retro OG "Black Cement" (2024, DN3707-010) is one of the most anticipated returns in Jumpman history, resurrecting the exact colorway Michael Jordan wore for the Air Jordan III's 1988 debut, the shoe Tinker Hatfield designed to save the entire line. Black tumbled leather paired with grey elephant print, fire-red accents, and the Nike Air heel tab have made this scheme the gold standard against which every other Jordan drop is measured. This 2024 release aims to correct issues from the maligned 2018 "Black Cement," which used a re-engineered mold and shinier leather that drew criticism from purists for straying from the original 1988 and 2001 pairs. Nike reportedly returned closer to OG construction and materials for this version, using vintage-inspired detailing to satisfy longtime collectors. Retailing at standard OG pricing, the shoe dropped through Nike SNKRS and select retailers, drawing predictably massive demand given the colorway's legendary status. Reception was largely positive, with sneakerheads praising the improved leather quality and elephant print texture, though debates over authenticity to the original persist, as they do with every Black Cement re-issue.